Marketing Campaigns
Compare total campaign revenue or attributable value with media, agency, creative and fulfilment costs.
Transparent formulae
ROI Calculator
Work out the return on an investment, project, marketing campaign, equipment purchase or business initiative. Enter what you invested and what you received back to see net return, ROI percentage and annualised return.
Investment Parameters
AUD $
Total amount spent on equipment, a campaign, stock or initiative.
AUD $
Revenue, proceeds, savings or measurable financial value generated.
Optional
AUD $
Implementation, maintenance, hosting or other relevant costs.
Used to calculate annualised return.
Optional
%
Your chosen hurdle rate for comparison.
Return on Investment Spectrum
Commercial outcome at a glance+27.27%
Below 0% ROI
The return has not recovered total costs.
0% Break-even
Value received equals capital invested.
Above 0% ROI
The investment generated a net surplus.
Sensitivity Model: Varying Return
How changing total value affects your current cost base.
| Total Return | Net Return | ROI |
|---|---|---|
| $8,800.00 | −$2,200.00 | −20.00% |
| $11,000.00 | $0.00 | 0.00% |
| $12,100.00 | $1,100.00 | +10.00% |
| $14,000.00 Current | $3,000.00 | +27.27% |
| $15,950.00 | $4,950.00 | +45.00% |
Target ROI Matrix
Value required to achieve common targets on your current investment.
| Target ROI | Required Return | Required Surplus |
|---|---|---|
| 10.0% | $12,100.00 | $1,100.00 |
| 20.0% | $13,200.00 | $2,200.00 |
| 30.0% Target | $14,300.00 | $3,300.00 |
| 50.0% | $16,500.00 | $5,500.00 |
| 100.0% | $22,000.00 | $11,000.00 |
Worked Australian Case Study
Equipment Acquisition Scenario
A fabrication business considers a machine costing $25,000, plus $2,000 installation. It expects $34,000 in added value over eighteen months.
Total investment = $25,000 + $2,000 = $27,000
Net return = $34,000 − $27,000 = $7,000
ROI = ($7,000 ÷ $27,000) × 100 = 25.93%
25.93% ROI
A useful first comparison before financing, timing and risk are considered.
What Can You Use an ROI Calculator For?
Evaluate capital efficiency across common business initiatives.
Equipment Purchases
Test machinery, vehicle and fit-out returns against purchase, installation and maintenance costs.
Software & Automation
Measure labour savings and added capacity against licensing, implementation and training costs.
New Product Launches
Compare launch revenue with product development, stock, packaging and go-to-market costs.
Premises & Workflow Systems
Assess renovations, relocations and operating improvements against their measurable value.
Strategic Financial Nuance
Important distinctions when comparing or presenting ROI figures.
ROI vs Profit: Why Scale Matters
Profit is the absolute dollar surplus. ROI measures how efficiently invested capital produced that surplus, allowing differently sized projects to be compared.
ROI vs Gross Margin
Gross margin measures gross profit as a share of revenue. ROI measures net return against the capital invested and may exceed 100% or become negative.
Annualised ROI & Timing
Annualising adjusts returns to a common yearly period. Simple ROI does not model the timing of individual cash flows, inflation or the time value of money.
Negative ROI & Zero-Cost Validation
A negative result reveals unrecovered capital. A zero investment cannot produce a meaningful ROI percentage, so enter all relevant costs.
Formula Transparency & Disclosure
Total Investment
Initial Cost + Additional Costs
Net Return
Total Return − Total Investment
ROI Percentage
(Net Return ÷ Total Investment) × 100
Target Return
Total Investment × (1 + Target ROI)
Related Australian Business Calculators
Gross Profit Calculator
Calculate gross profit from revenue and direct costs.
Margin Calculator
Work out margin from cost and selling price.
Gross Margin Calculator
Analyse gross margin and target pathways.
Selling Price Calculator
Set a selling price from costs and target margin.
GST Calculator
Add, remove or identify Australian GST.
Frequently Asked Questions
Common questions about return on investment calculations.
ROI stands for Return on Investment. It is a standard performance measure used to evaluate the efficiency and profitability of an investment or compare several investments. In simple terms, it calculates the net monetary return relative to every dollar initially spent.
Understand the return. Now understand what drives it.
Test pricing and margins to see how changes in revenue and costs affect your business outcomes.
Open Selling Price CalculatorGeneral information only
This calculator provides estimates from the values entered and does not account for financing structures, tax, depreciation, inflation, risk or the timing of individual cash flows. It is not financial, tax or investment advice.